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The Weekly Habit

“Market rally has to end soon, I’m going to invest then”

JP Morgan’s S&P 500 Total Return Fund

We all have that friend who claims to know the “best time.”

Timing is a large misconception. At Habits, we often preach that investment decisions should be dictated by the time horizon (<2yrs, 5yrs, 10yrs+).

According to 20 years of data from JP Morgan, missing out on the 10 best days in the market could result in losing over 50% of the end portfolio value compared to a long-term investment plan.

Is the graph confusing? Look below.

J.P. Morgan Asset Management

Bottome line…it’s about time in the market not timing the market.


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