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The Weekly Habit
“Market rally has to end soon, I’m going to invest then”
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3c8a177a-c124-45f1-9723-75a1b040601b/Screenshot_2024-01-10_092927.png?t=1704896998)
JP Morgan’s S&P 500 Total Return Fund
We all have that friend who claims to know the “best time.”
Timing is a large misconception. At Habits, we often preach that investment decisions should be dictated by the time horizon (<2yrs, 5yrs, 10yrs+).
According to 20 years of data from JP Morgan, missing out on the 10 best days in the market could result in losing over 50% of the end portfolio value compared to a long-term investment plan.
Is the graph confusing? Look below.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/17c94dc1-2a76-408b-a973-f446dadb56e2/Screenshot_2024-01-10_094255.png?t=1704897863)
J.P. Morgan Asset Management
Bottome line…it’s about time in the market not timing the market.
-JB
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